The Internet is changing the f ield of television broadcasting in much the same way it has changed and
is changing other fields. Operating environments are opening up, access to the field is becoming easier, new
business models are being born and old ones disappearing, services are becoming more globalised, and the
customers’ position and freedom of action are improving. On the other hand, for the customer this signifies an
increase in the data security risks related to television and a sense of uncontrollability and chaos – creating a
counterpoint to the shared media experiences that used to bring the nation together.